BUDGET
Quartz fashion
- Miyota 2035 quartz
- 316L 40mm, mineral
- Printed dial, silicone
Indicative / unit$10 – $25
Cost · transparent & itemized
What does it cost to make an OEM watch?
The honest answer: it depends on the movement, the materials, and how many you order. Here is the full breakdown — every line item, with indicative ranges and three worked examples.
Indicative ex-works ranges at low MOQ (≈100–300 pcs): quartz fashion$10–25, Japanese automatic $45–90, Swiss automatic$140–280+. Exact figures are quoted per design.
§ 01 — Cost breakdown
Where the money goes
Per-unit ranges for each part of the watch. The movement is almost always the largest single line.
| Movement | $4 – $180+ biggest driver — quartz lowest, Swiss automatic highest |
|---|---|
| Case + caseback | $6 – $40 316L standard, titanium / 904L premium |
| Dial + hands | $3 – $25 printed lowest, applied / enamel premium |
| Crystal | $1 – $12 mineral lowest, sapphire + AR premium |
| Strap / bracelet | $2 – $30 silicone lowest, steel bracelet / leather higher |
| Assembly + QC + regulation | $3 – $15 per-unit labour and testing |
| Packaging | $1 – $12 poly bag to full branded box set |
| One-time tooling | $0 – $3,000+ amortized across the run |
Indicative ex-works USD · low MOQ · varies by spec and quantity
MID
Japanese automatic
- Seiko NH35 / Miyota 8215
- 316L, sapphire
- Applied dial, steel bracelet
Indicative / unit$45 – $90
PREMIUM
Swiss automatic
- Sellita SW200
- Sapphire, high-finish case
- Leather + branded box
Indicative / unit$140 – $280+
§ 03 — How quantity changes the price
Why more units cost less each
Two costs are fixed no matter how many watches you build: one-time tooling (dies, molds, print screens) and production setup. Spread those across 100 units and each watch carries a large share; spread them across 1,000 and the share shrinks dramatically.
Component and movement pricing also improves at volume. The steepest per-unit drop is between a single sample and the first few hundred pieces — which is why we sample first, then quote the run.
Cost estimator
Build a ballpark in seconds
Indicative per-unit (ex-works)
$23 – $63/ unit
Ballpark only — exact pricing depends on the full spec and is quoted in 24 hours.
Get an exact quote →Excludes shipping, duties, and certification testing.
§ 04 — FAQ
Common questions
At low MOQ (around 100–300 pcs), indicative ex-works costs run roughly $10–25 for a quartz fashion watch, $45–90 for a Japanese automatic, and $140–280+ for a Swiss automatic. The movement, case material, and order quantity move the number the most.
The movement. A quartz module can cost a few dollars, a Japanese automatic $20–40, and a Swiss automatic well over $100 — so the movement choice alone can multiply the total cost several times.
Yes. One-time tooling and setup are amortized across the run, and component pricing improves at volume — so the per-unit cost falls as quantity rises. The drop is steepest between a sample and the first few hundred units.
The figures above are ex-works (the watch itself). Shipping, duties, certification testing (e.g. SGS), and your own branding extras (custom packaging, NFC tags) are quoted separately and itemized.
Yes — send your specs or a reference and we return an itemized, transparent quote within 24 hours, with no hidden middleman markup.
Get started
Submit a design. Get a quote in 24 hours.
Tell us what you want to build. We'll come back with specs, costs, and a sample plan.
STEP 01
Submit design
Sketch, render, or reference image — plus your target specs.
STEP 02
Get quote in 24h
Detailed, transparent pricing with a sample plan.
STEP 03
Production & shipping
Approve the sample, we build and ship worldwide.