Automatic movement rotor seen through a display caseback
OEM · ODM · Private label

Automatic watch manufacturer

Self-winding mechanical watches built to your brand — Miyota, Seiko, and Sellita calibers, cased and regulated in-house.

FIG.01 — automatic
§ 01 — Automatic watches

An automatic watch winds itself from the motion of the wearer, with no battery to replace. For a brand it signals craft and longevity — buyers see a sweeping seconds hand and an exhibition caseback as proof of a "real" mechanical watch.

We build automatics around proven Japanese and Swiss calibers, so reliability is known and service parts are available worldwide. You choose the movement grade, the case, and whether to show it off through a display back.

§ 02 — Reference models
Automatic watch reference model 01 — customizable OEM buildREF.01
Automatic watch reference model 02 — customizable OEM buildREF.02
Automatic watch reference model 03 — customizable OEM buildREF.03
Automatic watch reference model 04 — customizable OEM buildREF.04
Automatic watch reference model 05 — customizable OEM buildREF.05
Automatic watch reference model 06 — customizable OEM buildREF.06
Automatic watch reference model 07 — customizable OEM buildREF.07
Automatic watch reference model 08 — customizable OEM buildREF.08
Automatic watch reference model 09 — customizable OEM buildREF.09

These nine are a sample — not the catalog.

Every reference is fully customizable to your brand. Tell us the automatic style you're after and we'll send matching references — or price your own design within 24 hours.

§ 03 — Automatic specifications

What we build into a automatic watch

The manufacturing envelope for this category. Every option is confirmed on your quote.

Need the full process and customizable scope? See thecustom watch manufacturer overview, or checkwhat an OEM watch costs.
MovementsMiyota 8215 / 9015 · Seiko NH35 / NH36 · Sellita SW200
Beat rate21,600 – 28,800 bph
Power reserve38 – 42 hours
CasebackSolid or exhibition (display) · engraved
Case size36 – 44mm
Water resistance5 / 10 ATM typical
MOQ100 pcs / design · sample from 1 pc
§ 04 — FAQ

Automatic watch questions

For value and reliability, the Seiko NH35 and Miyota 8215 are the workhorses. The Miyota 9015 is slimmer and hacks; the Sellita SW200 is Swiss-made and "Swiss Made" eligible. We recommend a grade to your price target.
Yes. An exhibition (display) caseback with a sapphire or mineral window shows the movement and rotor. It trades a little water resistance for the view, so it suits dress and heritage styles over hard tool watches.
Typically -10 to +30 seconds per day depending on the caliber and grade, after we regulate it. This is mechanical accuracy — quartz is far tighter, but automatics are prized for craft, not chronometer precision.
§ 05 — Other categories we manufacture
Get started

Submit a design. Get a quote in 24 hours.

Tell us what you want to build. We'll come back with specs, costs, and a sample plan.

STEP 01
Submit design
Sketch, render, or reference image — plus your target specs.
STEP 02
Get quote in 24h
Detailed, transparent pricing with a sample plan.
STEP 03
Production & shipping
Approve the sample, we build and ship worldwide.