customwatchlab — CWL
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Watchmaker assembling a mechanical movement with tweezers at our factory bench
Custom OEM/ODM · Private label · Wholesale

Custom watches, engineered to your brand.

A precision watch factory — not a trading middleman. Dials, cases, movements, and packaging built to your spec, with transparent costs and a quote in 24 hours.

Start customizing→View capabilities
MOQ from 100 pcsLead time 35 daysISO 9001
FIG.01 — in-house assembly⌀ 26.0mm · 21.6k bph
§ 01 — Capability at a glance

What we can build for you

Four numbers that define a custom run. Full specifications on the manufacturing page.

01
12+
Movement options
Japanese & Swiss automatic, quartz, and meca-quartz — Miyota, Seiko NH, Ronda, Sellita.
02
100
MOQ per design
Samples from a single unit. Lower entry than most factories for a true custom build.
03
35d
Production lead time
After sample approval. Rush options available for time-sensitive launches.
04
24h
Quote turnaround
Send a sketch or reference; receive a detailed, transparent quote within a day.
§ 02 — Two ways to work with us
A — Custom / OEM

For your own brand

Design a watch from the ground up — or adapt a base model. Your dial, logo, case, movement, and packaging.

  • Full OEM / ODM / private label
  • Dial, hands, case, crown, caseback
  • Custom packaging & branding
  • From 100 pcs · sample first
Start customizing→
B — Wholesale

Ready stock wholesale

Buy proven designs from existing inventory. Faster turnaround for retailers and cross-border sellers.

  • In-stock catalog, fast dispatch
  • Tiered wholesale pricing
  • Sample units available
  • Re-brandable on volume
Request catalog
§ 03 — Build by type

Watch categories we manufacture

Each category is a manufacturing line with its own specs, tooling, and reference models.

Automatic movement rotor seen through a display caseback
Automatic→
Quartz watch dial macro — clean printed indices
Quartz→
Chronograph sub-dials macro on a custom watch
Chronograph→
Dive watch rotating bezel macro with lume pip
Dive→
Natural wood watch case showing the grain
Wood→
Skeleton watch dial exposing the gear train
Skeleton→
Brushed and polished 316L stainless steel watch case macro
Stainless steel→
Men's watch lineup — larger cases and bold dials
Men's→
Women's watch lineup — smaller cases and refined finishes
Women's→
§ 04 — From sketch to shipment
§ 01
Design
Send a sketch, render, or reference. We spec it into a buildable drawing.
§ 02
Sample
A physical prototype to hold and approve before any volume.
§ 03
Production
Dial printing, casing, movement fitting, regulation.
§ 04
QC
Water-resistance, timing, and cosmetic inspection on every unit.
§ 05
Shipping
Packed to your spec, shipped worldwide with tracking.
§ 05 — From the lab

Manufacturing knowledge

All resources →
Certified & compliant · trusted by brands in 30+ markets
Get started

Submit a design. Get a quote in 24 hours.

Tell us what you want to build. We'll come back with specs, costs, and a sample plan.

Get a quote →Request catalog
STEP 01
Submit design
Sketch, render, or reference image — plus your target specs.
STEP 02
Get quote in 24h
Detailed, transparent pricing with a sample plan.
STEP 03
Production & shipping
Approve the sample, we build and ship worldwide.