TYPE A
Brand founders
Launching a watch label from zero. We take you from idea to a sellable product with low MOQ.
- Design support & spec’ing
- Sample-first, low risk
- Packaging & branding
OEM · ODM · Private label
Custom watch manufacturer
We build watches to your specification — from a single custom detail to a fully original design. A real factory with in-house assembly, QC, and water-resistance testing.
§ 01 — Capability
Manufacturing specifications
The full envelope of what we can build. Every option below is in production today.
All specs are confirmed in writing on your quote before any sample is cut.
| Movement — automatic | Miyota 8215 / 9015 · Seiko NH35 / NH36 · Sellita SW200 |
|---|---|
| Movement — quartz | Ronda 515 · Miyota 2035 · Seiko VK63 (meca-quartz) |
| Case material | 316L stainless / 904L, titanium, PVD, two-tone |
| Case size | 34–46mm · thickness 9–14mm |
| Water resistance | 3 / 5 / 10 / 20 ATM |
| Crystal | Mineral / sapphire · flat, domed, box · AR coating |
| Dial | Sunray, matte, enamel, fumé, skeleton · applied or printed index |
| Strap / bracelet | Leather, rubber, FKM, NATO, oyster / jubilee bracelet |
| Branding | Dial logo · engraved caseback · crown · clasp · packaging |
| MOQ | 100 pcs / design · sample from 1 pc |
| Lead time | 35–45 days after sample approval |
TYPE B
Retailers
Adding a house brand or exclusive line. Reliable repeat production and consistent QC.
- Private label on base models
- Repeatable specs
- Volume pricing
TYPE C
Cross-border sellers
Selling on Amazon, Shopify, or marketplaces. Fast turnaround and export-ready compliance.
- CE / RoHS compliant
- Fast re-orders
- Dropship-friendly packing
§ 01
Design
Send a sketch, render, or reference. We spec it into a buildable drawing.
§ 02
Sample
A physical prototype to hold and approve before any volume.
§ 03
Production
Dial printing, casing, movement fitting, regulation.
§ 04
QC
Water-resistance, timing, and cosmetic inspection on every unit.
§ 05
Shipping
Packed to your spec, shipped worldwide with tracking.
§ 04 — Scope of customization
Every part is yours to specify
FIG.02 — exploded view01
Crystal
Sapphire or mineral, flat or domed, anti-reflective coating.
02
Bezel
Fixed or rotating — insert material, markers, and click count.
03
Hands & lume
Shapes and finishes, with Super-LumiNova grade and glow color.
04
Dial
Color, finish, texture, indices, and your logo — printed or applied.
05
Movement
Automatic, quartz, or meca-quartz — Japanese or Swiss, to your budget.
06
Case & crown
Shape, size, material, finish, signed crown — engraved caseback.
07
Strap
Material, color, stitching, buckle or bracelet — with branded hardware.
08
Packaging
Box, pouch, papers, warranty card, tags — fully branded to your label.
Also need stock?
Request catalog→Ready-stock wholesale
Proven designs from existing inventory — faster than a custom run when you need volume now.
Service
Private label watches
Put your brand on a proven base model — the fastest route to a sellable product.
Learn more →ServiceOEM / ODM manufacturer
Full original design or build-to-print — the difference explained, with scope.
Learn more →SpecialtyCustom luminous watches
Super-LumiNova and BGW9 lume on dials, hands, and bezels — grades and costs.
Learn more →PricingWhat an OEM watch costs
A transparent cost breakdown by movement, case, and volume — with a calculator.
Learn more →§ 06 — FAQ
Common questions
From 100 pieces per design for full custom production. Samples are available from a single unit so you can approve a physical prototype before committing to a run.
Yes. Dial logos can be printed or applied, and the caseback can be laser-engraved. We also brand the crown, clasp, and packaging.
Typically 35–45 days after you approve the sample. Rush production is available for time-sensitive launches.
Our products are CE and RoHS compliant, with SGS testing available. We can provide documentation for customs and marketplace requirements.
Get started
Submit a design. Get a quote in 24 hours.
Tell us what you want to build. We'll come back with specs, costs, and a sample plan.
STEP 01
Submit design
Sketch, render, or reference image — plus your target specs.
STEP 02
Get quote in 24h
Detailed, transparent pricing with a sample plan.
STEP 03
Production & shipping
Approve the sample, we build and ship worldwide.