PRIVATE LABEL
Your brand on a proven base
Take an existing reference model, put your dial, logo, and packaging on it. The fastest, lowest-risk way to launch.
- Lowest tooling cost
- Shortest lead time
- From 100 pcs
Private label · OEM · ODM
Private label watches
Want to start your own watch brand but not sure where to begin? We take you from a logo to a packed, sellable product — your dial, your case, your packaging — with low MOQ and a sample before any volume.
OEM
Your design, our build
You bring the design and specification; we manufacture it exactly to your drawing — every part to your call.
- Full design control
- Custom components
- Your IP
ODM
We design with you
Start from an idea and our design support turns it into a buildable, original watch — then we make it.
- Design assistance
- Original product
- End-to-end
§ 01
Design
Send a sketch, render, or reference — or pick a base model to re-brand.
§ 02
Sample
A physical prototype to hold and approve before any volume.
§ 03
Production
Dial printing, casing, movement fitting, regulation, and QC.
§ 04
Shipping
Packed and branded to your spec, shipped worldwide with tracking.
§ 03 — What's yours to specify
Every part carries your brand
From the logo on the dial to the tag in the box — quantified, and confirmed on your quote.
| Dial | Logo, color, finish, indices, hands — printed or applied |
|---|---|
| Case | Size, material, finish, engraved caseback |
| Movement | Automatic, quartz, meca-quartz — Japanese or Swiss |
| Strap / bracelet | Material, color, branded buckle or clasp |
| Packaging | Box, pouch, papers, warranty card, tags |
| MOQ | 100 pcs / design · sample from 1 pc |
| Lead time | 35–45 days after sample approval |
§ 04 — What drives the cost
Transparent, itemized pricing
No hidden middleman markup. These are the levers that move your per-unit cost — we quote each one in writing.
For a full breakdown with numbers, see our guide:what it costs to make an OEM watch →
| Movement | Quartz lowest → Swiss automatic highest · biggest single driver |
|---|---|
| Case & material | 316L standard → titanium / 904L premium |
| Dial & hands | Printed lowest → applied / enamel premium |
| Crystal | Mineral → sapphire with AR coating |
| One-time tooling | Amortized across the run — lower per-unit at volume |
| Order quantity | Per-unit cost drops as MOQ rises |
Cost estimator
Build a ballpark in seconds
Indicative per-unit (ex-works)
$23 – $63/ unit
Ballpark only — exact pricing depends on the full spec and is quoted in 24 hours.
Get an exact quote →Excludes shipping, duties, and certification testing.
§ 05 — FAQ
Common questions
Private label puts your brand on a proven base model — fastest and lowest risk. OEM means we manufacture your own design to your drawing. ODM means we help design an original product with you, then build it.
From 100 pieces per design. Samples are available from a single unit so you can approve a physical prototype before committing to a production run.
Yes. Your designs and details are never shared, and an NDA is available on request. The watches we make for you are yours.
It depends mostly on the movement, case material, and order quantity. See our detailed OEM cost breakdown, or send your specs for an itemized quote within 24 hours.
Get started
Submit a design. Get a quote in 24 hours.
Tell us what you want to build. We'll come back with specs, costs, and a sample plan.
STEP 01
Submit design
Sketch, render, or reference image — plus your target specs.
STEP 02
Get quote in 24h
Detailed, transparent pricing with a sample plan.
STEP 03
Production & shipping
Approve the sample, we build and ship worldwide.